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ABOUT ME

With over 15 years of design experience, I have delivered impactful products, including Tencent Qzone with 721M active users, and led the successful transition of Walmart’s Spark Driver platform, earning the “Making A Difference Award.” At Tencent, I managed an 8-member team, developed cross-product design systems, and received two “Excellence Staff” awards. My work reflects a strong entrepreneurial mindset, and a passion for aligning user satisfaction with business success through design.
LinkedIn Recommendations. Recommendations from my leader and colleagues provide insight into my strengths as a designer and how I collaborate within teams.

PROFESSIONAL EXPERIENCE

 

Walmart Global TechSunnyvale, CA Dec. 2019 – Present

Staff Product Designer 

I had the privilege of contributing to the strategic vision for projects and product development, earning the  Marking A Difference Award for outstanding contributions.

  • Collaborated with the team to deliver forward-thinking design solutions, providing merchants with customized pickup and delivery services while driving the growth of the company’s product ecosystem.

  • Designed and implemented scalable solutions to enhance last-mile delivery efficiency and flexibility while ensuring a driver-friendly app experience.

Booster FuelsSan Mateo, CA Apr. 2017 – Apr. 2019

Principal Product Designer 

I closely tracked the product’s performance data and actively drove the formulation of product strategies and the development of key features.

4.9 score, 5.23k Ratings in the  App Store

 

TOORIDESan Francisco, CA Feb. 2015 – Dec. 2020

Entrepreneur, Co-founder, CPO & Principal Product Designer 

As an entrepreneur, defined the company’s vision and led the 0-to-1 execution, turning concepts into fully operational products and services

 www.tooride.com / App Store / Google Play


Cheetah MobileSan Francisco, CA Oct. 2013 – JAN. 2015

Senior Product, UI & UX Designer in Clean Master team 

Translated user research insights into actionable strategies to optimize, refine, and position the product effectively.

740 million app downloads worldwide


Tencent TechnologyShenzhen, China Jul. 2007 – Aug. 2011 

Senior UI Designer in Customer Research & User Experience Design Center.

As the Principal UI Designer for these five products, I guided a team of eight UI designers in delivering annual design proposals, iterative improvements, and launch support for each product.

  • Principal UI designer of Tencent Social networks website Qzone / 721M active users.

  • Principal UI designer of Tencent Music for iPhone / #4 in Apple Names top free for 2011 China.

  • Principal UI designer of Tencent Music for Desktop / 100M simultaneous online users.

  • Principal UI designer of Tencent Live for Desktop / 122.9M weekly active users.

  • Principal UI designer of QQ Link for iPhone (Game) / #1 download in iTunes Store (China area)
     

​Additional responsibilities:

  •  Created cross-product SNS design guidelines to ensure a consistent design experience across Tencent’s social media products.

  • Developed and taught Mobile Design and Social Media Design Practice courses within Tencent.

  • Authored the chapter “Design is Communication” for the book “Around You, Design for You”, published by Tencent. 

  • Received two “Excellence Staff” awards for design contributions.

SKILLS

Design

User research // Wireframe // UX Design // Brand Design // UI Design //Mockup // Transition Animation // Prototype // Usability Test // Style Guide // Visual Assets // Production// Fine Arts //Illustration

Software

Figma //Adobe Creative Suite // Sketch// InVision // Principle // keynote // Zeplin //  Flinto // iWork

Languages
English // Chinese

 

EDUCATION

Academy of Art University

Sep 2011 – Sep 2013

F.M.A. in Art, Web Design & New Media.

China Academy of Art

Sep 2003 – Jul 2007

B.A. in Art, Graphic Design. Excellent Graduate of Zhejiang Province.

“A strong UX/Product designer. Beibei is easy to work with, inviting, receptive to feedback, and active in leading discussions on topics of interest. She has a strong point of view, and an eagerness to drive convergence; effectively managing stakeholder expectations, while defending the integrity of the design process.

Over the past 2 years that I have worked with Beibei, I relied on her experience, and her leadership in charting a path for products used by millions, bringing in billions, within a product organization filled with feedback for miles. In particular, Beibei keeps her cool in the face of very complex and convoluted work streams, methodically distilling the root cause, and focusing her efforts and attention there.

Beibei possesses the confidence to know when to fight for her perspective as if she is right, but also listen to others as though she were wrong. This is a skill set that can only come with working with diverse groups of people, who share diverse points of view, over time.

Beibei is a great teammate; she believes in lifting everyone up, and is eager to understand where she can continue to influence important decisions.

I strongly recommend Beibei as an essential perspective in helping take your product, organization, or team to the next level.”

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