ABOUT ME

• Experienced product designer (10year+), Worked in various settings, from startup to large cooperation as well as an entrepreneur.

• Successfully shipped various products with large user bases. Multi-year experience on many different platforms (web, mobile, desktop) and business domains ( Social network site, Multimedia Product, Game, Marketplace, Delivery service.)

• Focus on delivery product meet business and users need. Problem and data-driven.

PROFESSIONAL EXPERIENCE

Booster Fuels／San Mateo, CA Apr. 2017 – Present

 Principal Product Designer ⇢

Responsible for conceiving and conducting user research, interviews, and surveys, and translating them into product wireframes and prototypes. Partnered with the Product and Engineering team to lead the development and support post-launch iterations to maximize business impact.

4.9 score, 5.23k Ratings in the  App Store

TOORIDE／San Francisco, CA Feb. 2015 – Present

Entrepreneur, Co-founder, CPO & Principal Product Designer ⇢

Co-founded a tech startup that seeks to disrupt the tourism and sharing economy.

Driving the product from concept to execution. Responsibilities include product definition, user research, wireframes, UI & UX design, high-fidelity prototype, and marketing creativity.

  / App Store / Google Play

Cheetah Mobile／San Francisco, CA Oct. 2013 – JAN. 2015

Senior Product, UI & UX Designer in Clean Master team⇢ 

Collaborate with product managers and engineers. Conducted user research and applied the results to make the UX better reflect end-user needs. Owned the full UX design process from wireframes to interactive, high-fidelity prototypes.

740 million app downloads worldwide

Tencent Technology／Shenzhen, China Jul. 2007 – Aug. 2011 

Senior UI Designer in Customer Research & User Experience Design Center.

Acted as the Principal UI Designer and Social Media Studio lead, owning and shipping five products with large user bases. Leading and collaborating with the team’s designers, engineers, and User Research team. Helped grow the team, e.g., by developing and teaching an in-house course (e.g., on Mobile Design Practice or SNS Design Practices) and cross-product design guidelines. Contributed to Tencent recruitment efforts and new hires on-boarding.

MULTIMEDIA PRODUCT 

SOCIAL NETWORK SITE

MOBILE GAME

PUBLICATION

MANAGEMENT

Principal UI Designer of Tencent Music for iPhone⇢
Tencent Music is NO.4 in Apple Names top free for 2011-China are.
Development of Mobile Design Practice in-house Course.

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Principal UI Designer of Tencent Music for PC⇢
100M simultaneous online users.

Principal UI Designer of Tencent Live for PC⇢
122.9M weekly active users.

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Principal UI Designer of Qzone⇢

721M active users.

Development of SNS Design Practice in-house Course. 

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Principal UI Designer of QQ Link for iPhone.(Game)⇢

It was NO.1 Download in iTunes Store-China area.

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Write the Article 'Design is communication' for the book "Around you, Design for you ". Published by Tencent Customer Research & User Experience design Center⇢

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Recruiting & Onboarding training.

Granted two "excellence staff" awards for my design contribution at Tencent

SKILLS

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Design

User research // Wireframe // UX Design // Brand Design // UI Design //Mockup // Transition Animation // Prototype // Usability Test // Style Guide // Visual Assets // Production// Fine Arts //Illustration

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Software

Adobe Creative Suite // Sketch// InVision // Principle // keynote // Zeplin //  Flinto // iWork

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Languages
English // Chinese

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EDUCATION

Academy of Art University

Sep 2011 – Sep 2013

F.M.A. in Art, Web Design & New Media.

China Academy of Art

Sep 2003 – Jul 2007

B.A. in Art, Graphic Design. Excellent Graduate of Zhejiang Province.