ABOUT ME
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Experienced product designer (10year+), Worked in various settings, from startup to large cooperation as well as an entrepreneur.
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Successfully shipped various products with large user bases. Multi-year experience on many different platforms (web, mobile, desktop) and business domains ( Social network site, Multimedia Product, Game, Marketplace, Delivery service.)
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Focus on delivery product meet business and users need. Problem and data-driven.
PROFESSIONAL EXPERIENCE
Booster Fuels/San Mateo, CA Apr. 2017 – Present
Principal Product Designer ⇢
Responsible for conceiving and conducting user research, interviews, and surveys, and translating them into product wireframes and prototypes. Partnered with the Product and Engineering team to lead the development and support post-launch iterations to maximize business impact.
4.9 score, 5.23k Ratings in the App Store
TOORIDE/San Francisco, CA Feb. 2015 – Present
Entrepreneur, Co-founder, CPO & Principal Product Designer ⇢
Co-founded a tech startup that seeks to disrupt the tourism and sharing economy.
Driving the product from concept to execution. Responsibilities include product definition, user research, wireframes, UI & UX design, high-fidelity prototype, and marketing creativity.
/ App Store / Google Play
Cheetah Mobile/San Francisco, CA Oct. 2013 – JAN. 2015
Senior Product, UI & UX Designer in Clean Master team⇢
Collaborate with product managers and engineers. Conducted user research and applied the results to make the UX better reflect end-user needs. Owned the full UX design process from wireframes to interactive, high-fidelity prototypes.
740 million app downloads worldwide
Tencent Technology/Shenzhen, China Jul. 2007 – Aug. 2011
Senior UI Designer in Customer Research & User Experience Design Center.
Acted as the Principal UI Designer and Social Media Studio lead, owning and shipping five products with large user bases. Leading and collaborating with the team’s designers, engineers, and User Research team. Helped grow the team, e.g., by developing and teaching an in-house course (e.g., on Mobile Design Practice or SNS Design Practices) and cross-product design guidelines. Contributed to Tencent recruitment efforts and new hires on-boarding.
MULTIMEDIA PRODUCT
SOCIAL NETWORK SITE
MOBILE GAME
PUBLICATION
MANAGEMENT
Principal UI Designer of Tencent Music for iPhone⇢
Tencent Music is NO.4 in Apple Names top free for 2011-China are.
Development of Mobile Design Practice in-house Course.
Principal UI Designer of Tencent Music for PC⇢
100M simultaneous online users.
Principal UI Designer of Tencent Live for PC⇢
122.9M weekly active users.
Principal UI Designer of Qzone⇢
721M active users.
Development of SNS Design Practice in-house Course.
Principal UI Designer of QQ Link for iPhone.(Game)⇢
It was NO.1 Download in iTunes Store-China area.
Write the Article 'Design is communication' for the book "Around you, Design for you ". Published by Tencent Customer Research & User Experience design Center⇢
Recruiting & Onboarding training.
Granted two "excellence staff" awards for my design contribution at Tencent

SKILLS
Design
User research // Wireframe // UX Design // Brand Design // UI Design //Mockup // Transition Animation // Prototype // Usability Test // Style Guide // Visual Assets // Production// Fine Arts //Illustration
Software
Adobe Creative Suite // Sketch// InVision // Principle // keynote // Zeplin // Flinto // iWork
Languages
English // Chinese
EDUCATION
Academy of Art University
Sep 2011 – Sep 2013
F.M.A. in Art, Web Design & New Media.
China Academy of Art
Sep 2003 – Jul 2007
B.A. in Art, Graphic Design. Excellent Graduate of Zhejiang Province.