ABOUT ME
👋 Hi, I’m Beibei — a design leader bridging strategy, systems, and product impact.
With over 15 years of experience across large corporations and entrepreneurial ventures, I specialize in leading product design that bridges vision and execution. My career spans impactful roles at Tencent and Walmart Global Tech, where I’ve delivered large-scale solutions with measurable business outcomes.
As both a 0 to 1 product builder and a contributor to system-level platforms, I bring system thinking and design strategy into every stage of product development—from early problem framing to scalable UX architecture. I often operate as a player-coach design leader—balancing hands-on design with team mentorship, strategy, and cross-functional alignment.
I take joy in sharing what I’ve learned, and I’m equally passionate about discovering what I don’t yet know.
AI PRODUCT EXPLORATION
👉 AI Assistant Workspace · WorkPal (High-Fidelity Prototype)
Independently designed a conversational AI prototype to address workflow pain points better supported by AI. Key features include meeting summaries, task generation, and cross-platform search—demonstrating how AI agents can actively enhance daily productivity.
Skills: Rapid learning · High-fidelity prototyping · Design system
👉 Consumer AI · CartoonSnap (Launched Product)
Independently designed and launched a consumer-facing AI product that transforms user photos into customized cartoon wallpapers and e-cards. With account signup, AI image generation, and payment support through VibeCode, it illustrates how AI expands what designers can do while showing the potential of a one-person “super individual” team.
Skills: 0→1 Product Design · End-to-end · Vibe coding · Vibe designing
ROFESSIONAL EXPERIENCE
👉 Staff Product Designer at Walmart Global Tech
Driving scale through clarity | Dec 2019 – Jun 2025 | Sunnyvale, CA
Led strategic initiatives within Walmart’s Last Mile Delivery:
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Customized Pickup and Drop-off – designed driver experiences to support flexible third-party delivery needs across diverse scenarios.
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Scalable Delivery Optimization – restructured the end-to-end delivery workflow to increase efficiency, reduce cost, and enable platform growth.
These efforts helped transform Last Mile into a key enabler of Walmart’s profitable e-commerce expansion
→ Awarded “Making a Difference” for strategic product impact.
Skills: Design Strategy · Cross-functional Collaboration · Scalable UX Design · System Thinking · Mentorship
Principal Product Designer at Booster
Where data meets design | May. 2017 – May. 2019 | San Mateo, CA
Defined mobile design strategy using behavioral insights and A/B testing. Partnered across teams to optimize conversion, simplify delivery flows, and boost App Store ratings.
→ 4.9⭐️ rating, increased retention + engagement.
Skills: Data-Driven Design · UX Optimization · Feature Prioritization · A/B Testing
Cofounder, CPO & Principal Product Designer, at Tooride Inc.
From zero to traction | Feb. 2015 – Dec. 2020 | San Francisco, CA
Launched a mobility platform from 0 to 1—defining product vision, leading cross-functional execution, and building operations. Balanced UX, market positioning, and product storytelling to bring concept to market. Venture lasted 5 years and closed after a good run in 2020.
→ Founder-led from insight to launch.
Skills: 0 to 1 Product Design · Entrepreneurship · User Journey Mapping · Design Leadership · Go-to-Market Strategy
Senior Product UX Designer at Cheetah Mobile
Research that drives product | Oct. 2013 – Jan. 2015 | San Francisco, CA
Transformed user insight into actionable iteration. Led UX improvements across mobile and content tools based on usage data and qualitative feedback.
→ Shaped flows used by 740M+ users worldwide
Skills: UX Research · Storytelling · Insight Synthesis · Mobile UX Design
Senior Product UI Designer at Tencent
Consumer design across multiple platforms and domains | Jul 2007 – Aug 2011 | Shenzhen, China
Built foundational UI/UX systems across Tencent’s early iOS and desktop products—including communication, entertainment, and live content tools.
Selected Products: QQLink, Tencent Music, Tencent Live, QZone.
Leadership & Impact Highlights:
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Created cross-product SNS design guidelines for Tencent’s social platforms
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Taught internal Mobile Design and Social UX/UI courses
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Authored “Design is Communication” in Tencent’s official design book
Skills: Systems Design · Design Guidelines · Mentorship · Cross-Platform Consistency · UI design
SKILLS
Core Capabilities
Design Strategy · System Thinking · 0–1 Product Development · Data-informed Design · UX Architecture · Cross-functional Leadership · Design Operations · Team Alignment & Mentorship
Languages
English // Mandarin
EDUCATION
Academy of Art University
Sep 2011 – Sep 2013
F.M.A. in Art, Web Design & New Media.
China Academy of Art
Sep 2003 – Jul 2007
B.A. in Art, Graphic Design. Graduated with honors.