Experienced product designer (15 years), Worked in various settings, from startup to large cooperation as well as an entrepreneur.
Successfully shipped various products with large user bases. Multi-year experience on many different platforms (website and mobile) and business domains ( social network website, multimedia product, mobile game, marketplace, delivery service.)
Focus on delivery product meet business and users need. Problem and data-driven.
Walmart／Sunnyvale, CA Dec. 2019 – Present
Senior Product Designer
I lead the design of Walmart's grocery delivery service app. It’s a young and exciting project at Walmart. I work extensively with product managers, engineers, scientists, and operations, to face the multitude of challenges that come with the rapid increase of traffic due to the COVID-19 pandemic.
Carrots／Redwood City, CA Apr. 2019 – Dec. 2019
Senior UX Designer
Collaborate with hardware and software engineers, product managers, researchers, behavioral scientists, coaches, content creators, and end-users to define Carrot’s roadmap, prototype product features, gain user feedback, and rapidly iterate to create an engaging and effective product.
Booster Fuels／San Mateo, CA Apr. 2017 – Apr. 2019
Principal Product Designer
Responsible for conceiving and conducting user research, interviews, and surveys, and translating them into product wireframes and prototypes. Partnered with the Product and Engineering team to lead the development and support of post-launch iterations to maximize business impact.
4.9 score, 5.23k Ratings in the App Store
TOORIDE／San Francisco, CA Feb. 2015 – Dec. 2020
Entrepreneur, Co-founder, CPO & Principal Product Designer
Co-founded a tech startup that seeks to disrupt the tourism and sharing economy.
Driving the product from concept to execution. Responsibilities include product definition, user research, wireframes, UI & UX design, high-fidelity prototype, and marketing creativity.
www.tooride.com / App Store / Google Play
Cheetah Mobile／San Francisco, CA Oct. 2013 – JAN. 2015
Senior Product, UI & UX Designer in Clean Master team
Collaborate with product managers and engineers. Conducted user research and applied the results to make the UX better reflect end-user needs. Owned the full UX design process from wireframes to interactive, high-fidelity prototypes.
740 million app downloads worldwide
Tencent Technology／Shenzhen, China Jul. 2007 – Aug. 2011
Senior UI Designer in Customer Research & User Experience Design Center.
Acted as the Principal UI Designer and Social Media Studio lead, owning and shipping five products with large user bases:
Principal UI designer of Tencent Social networks website Qzone / 721M active users.
Principal UI designer of Tencent Music for iPhone / #4 in Apple Names top free for 2011 China.
Principal UI designer of Tencent Music for Desktop / 100M simultaneous online users.
Principal UI designer of Tencent Live for Desktop / 122.9M weekly active users.
Principal UI designer of QQ Link for iPhone (Game) / #1 download in iTunes Store (China area)
Crow the team, e.g. by developing and teaching an in-house course (e.g. on Mobile Design Practice or SNS Design Practices) and cross-product design guidelines.
Contributed to Tencent recruitment efforts and new hires onboarding.
Published articles in the design community.
Wrote the chapter 'Design is communication' for the book "Around you, Design for you”, published by Tencent Customer Research & User Experience design Center ➜
Granted two "excellence staff" awards for my design contribution at Tencent.
User research // Wireframe // UX Design // Brand Design // UI Design //Mockup // Transition Animation // Prototype // Usability Test // Style Guide // Visual Assets // Production// Fine Arts //Illustration
Figma //Adobe Creative Suite // Sketch// InVision // Principle // keynote // Zeplin // Flinto // iWork
English // Chinese
Academy of Art University
Sep 2011 – Sep 2013
F.M.A. in Art, Web Design & New Media.
China Academy of Art
Sep 2003 – Jul 2007
B.A. in Art, Graphic Design. Excellent Graduate of Zhejiang Province.