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ABOUT ME

Beibei Zhang Design Leadership and Experience
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Strategic, systems-minded UX design leader with 15+ years of experience driving impact across entrepreneurial ventures and global

platforms. From 0–1 product launches to large-scale delivery systems, I design with clarity, alignment, and business insight.

PROFESSIONAL EXPERIENCE

Staff Product Designer at Walmart Global Tech

Driving scale through clarity | Dec 2019 – Present | Sunnyvale, CA

Led strategic initiatives within Walmart’s Last Mile Delivery:

  • Customized Pickup and Drop-off – designed driver experiences to support flexible third-party delivery needs across diverse scenarios.

  • Scalable Delivery Optimization – restructured the end-to-end delivery workflow to increase efficiency, reduce cost, and enable platform growth.

These efforts helped transform Last Mile into a key enabler of Walmart’s profitable e-commerce expansion

→ Awarded “Making a Difference” for strategic product impact.

Skills: Design Strategy · Cross-functional Collaboration · Scalable UX Design · System Thinking · Mentorship

Principal Product Designer at Booster

Where data meets design | May. 2017 – May. 2019 | San Mateo, CA

Defined mobile design strategy using behavioral insights and A/B testing. Partnered across teams to optimize conversion, simplify delivery flows, and boost App Store ratings.

→ 4.9⭐️ rating, increased retention + engagement.

Skills: Data-Driven Design · UX Optimization · Feature Prioritization · A/B Testing

 

Cofounder, CPO & Principal Product Designer, at Tooride Inc.

From zero to traction | Feb. 2015 – Dec. 2020 | San Francisco, CA

Launched a mobility platform from 0 to 1—defining product vision, leading cross-functional execution, and building operations. Balanced UX, market positioning, and product storytelling to bring concept to market. Venture lasted 5 years and closed after a good run in 2020.

→ Founder-led from insight to launch.

Skills: 0 to 1 Product Design · Entrepreneurship · User Journey Mapping · Design Leadership · Go-to-Market Strategy

Senior Product UX Designer at Cheetah Mobile

Research that drives product | Oct. 2013 – Jan. 2015 | San Francisco, CA

Transformed user insight into actionable iteration. Led UX improvements across mobile and content tools based on usage data and qualitative feedback.

→ Shaped flows used by 740M+ users worldwide

Skills: UX Research · Storytelling · Insight Synthesis · Mobile UX Design


Senior Product UI Designer at Tencent

Consumer design across multiple platforms and domains | Jul 2007 – Aug 2011 | Shenzhen, China

Built foundational UI/UX systems across Tencent’s early iOS and desktop products—including communication, entertainment, and live content tools.

​Selected Products:​  QQLink, Tencent Music, Tencent Live, QZone.

Leadership & Impact Highlights:

  • Created cross-product SNS design guidelines for Tencent’s social platforms  

  • Taught internal Mobile Design and Social UX courses  

  • Authored “Design is Communication” in Tencent’s official design book  

Skills: Systems Design · Design Guidelines · Mentorship · Cross-Platform Consistency · UI design

SKILLS

Core Capabilities

Design Strategy · System Thinking · 0–1 Product Development · Data-informed Design · UX Architecture · Cross-functional Leadership · Design Operations · Team Alignment & Mentorship

Languages
English // Mandarin

EDUCATION

Academy of Art University

Sep 2011 – Sep 2013

F.M.A. in Art, Web Design & New Media.

China Academy of Art

Sep 2003 – Jul 2007

B.A. in Art, Graphic Design. Excellent Graduate of Zhejiang Province.

✨ AI summary extracted from LinkedIn recommendation texts
Beibei is a thoughtful, strategic, and empathetic design leader who consistently earns trust across cross-functional teams. Her ability to drive clarity in ambiguous environments, communicate complex ideas with simplicity, and mentor others with care and insight makes her an invaluable asset to any product team. She’s especially praised for her user-centric thinking, collaborative mindset, and deep experience in both consumer and platform design.

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