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Design is a science of art.

SYSTEMS WITH STRATEGY

👋 Hi, I’m Beibei —  a design leader bridging strategy, systems, and product impact.

With over 15 years of experience across large corporations and entrepreneurial ventures, I specialize in leading product design that bridges vision and execution. My career spans impactful roles at Tencent and Walmart Global Tech, where I’ve delivered large-scale solutions with measurable business outcomes.

As both a 0 to 1 product builder and a contributor to system-level platforms, I bring system thinking and design strategy into every stage of product development—from early problem framing to scalable UX architecture. I often operate as a player-coach design leader—balancing hands-on design with team mentorship, strategy, and cross-functional alignment.

I take joy in sharing what I’ve learned, and I’m equally passionate about discovering what I don’t yet know.

LATEST WORK

Bridging product strategy, scalable systems, and behavioral insight to drive high-impact design.

0 TO 1 DESIGN

Defining and delivering early-stage products through structured exploration, iterative refinement, and cross-functional alignment.

WEBSITE & SOFTWARE

Social networking, Music, and Video software design.

ILLUSTRATION & PAINTING

Brand Design, Illustration, Iconography, and Fine Art

DESIGN CHALLENGES

How I work through ambiguity, time pressure, and design tradeoffs.

THOUGHT LEADERSHIP & PUBLICATIONS

Selected writing published in a Tencent design book, featuring my chapter titled “Design is Communication.”

For everyone I’ve ever designed for

✨ AI summary extracted from LinkedIn recommendation texts
Beibei is a thoughtful, strategic, and empathetic design leader who consistently earns trust across cross-functional teams. Her ability to drive clarity in ambiguous environments, communicate complex ideas with simplicity, and mentor others with care and insight makes her an invaluable asset to any product team. She’s especially praised for her user-centric thinking, collaborative mindset, and deep experience in both consumer and platform design.

Hope you have an amazing day, just like you are! :)​

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