BOOSTER – I Led and Delivered Impactful Projects
Get gas delivered while you work! Try Booster for high-quality, competitively priced fuel delivered directly to your car, Monday through Friday.
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Rated 4.9 with over 5.2k reviews on the App Store.
Team Members: PRINCIPAL PRODUCT DESIGNER (My Role), CPO, Head of Software, and Head of Growth.
MY RESPONSIBILITIES
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With my expertise and experience, I study users, analyze data, define problems, and measure success. I propose solutions, launch MVPs, track data changes, and iterate based on insights. My work spans UX & UI, illustration, and brand guidelines.
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My focus is on improving acquisition, activation, and retention through product design.
Applied Skills: Data-Driven Design · UX Optimization · Feature Prioritization · A/B Testing
PS: All data mentioned here refer to relative percentage increases.
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A/B Testing for two different app architectures
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Efficiency: The new user's time from registration to create a request has been reduced by 30 seconds.
V6.iOS-Original Design
V7.iOS-New Design
V7. Android--New Design
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User behavior research, Data studying, Define the problem and measure of success. Provide solutions.
Release Schedule boost function, Activation rate has increased by 16%, Completion rate has increased by 31.7%
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Based on observations and data analysis, if the new user register with Booster when all deliver window is closed. They will be blocked in this page and never come back.
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After you set up Booster late, you only need update your parking spot on that day.
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Original Design
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New Design
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MAINTAIN USER HABITS
Leading MVP. Track data changes. Take the summary to the next stage.
Weekly reminder function is the MVP for Recurring Schedule function. It affects retention rate starting at week 6 until week 44. The retention rate has increased by 3% to 13%.
Add a Switch
in the Confirm page
Weekly Reminder settings page
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EMPATHIZE & PLAY WITH SOCIAL NEED
With my expertise and accumulation. User behavior research,
Data studying, Define the problem. Provide solutions.
People are not willing to send software installation invitation to multiple friends, which is natural. They are afraid that disturbing others in this way will affect their social image. So in the holiday season, we did the A/B test for gift card concept. The number of invitations sent out has increased by 5.4%. The number of claims has increased by 4.9%
Test A-Normal Referral Program
Test B-Gift Card Program
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CLAIM PAGE REDESIGN-Happy And Easy To Claim
With my expertise and accumulation. User behavior research,
Define the problem. Provide solutions.
With the new design, the conversion rate has increased by 90%.
DESIGN GOAL
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Raise conversion % of invites
Design ANALYSIS
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Project target user: Exist users’ co-worker
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Claim (Install app > request booster ) Motivation:
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Get $10 off for gas from the friend. (Current miss)
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Understand what is Booster Fuels? (Current miss)
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How does work? (Current miss)
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The friend said this service is great.
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DESIGN SOLUTIONS
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Action: Mobile-Get app& Computer-Send to mobile
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Information: Friends name
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Information: Benefit-$10 off
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Information: What’s booster
Original Design
New Design