BOOSTER DESIGN - I lead and proud projects.
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Team Members: PRINCIPAL PRODUCT DESIGNER (My Role), CPO, Head of Software and Head of Growth.
With my expertise and accumulation. study user, look at data. Define the problem and measure of success. Provide solutions. Release MVP. Track data changes. Take the summary to the next stage. UX & UI, Illustration, Brand guideline.
My focus is on improving our acquisition, activation, retention rate through product design.
The data mentioned here are all relative percentage increases.
A/B Testing for two different app architectures
Efficiency: The new user's time from registration to create a request has been reduced by 30 seconds.
V7. Android--New Design
User behavior research, Data studying, Define the problem and measure of success. Provide solutions.
Release Schedule boost function, Activation rate has increased by 16%, Completion rate has increased by 31.7%
Based on observations and data analysis, if the new user register with Booster when all deliver window is closed. They will be blocked in this page and never come back.
After you set up Booster late, you only need update your parking spot on that day.