MUSIC FOR IPHONE
-
Tencent music is a digital music service on mobile. Supporting 100 Million users online at the same time.
-
#4 in Apple's Top Free (2011)
-
Team Members: PRINCIPAL VISUAL DESIGNER (My Role), Senior Product Manager, Senior UX Designer, Senior user Researcher, 3D designer, Senior Engineers, QA Engineer.
MY RESPONSIBILITIES
User Research: Online questionnaire.
UI Design: mood board, competitor analysis, visual design, illustrations, animation.
MY CONTRIBUTION
-
Development of Mobile Design Practice in-house Course.
DESIGN PHILOSOPHY
As the principal visual designer in this project, I try to push the boundaries of visual execution and try new ideas. I believe a great app will have the beautiful design that is on-brand and executed with expertise and loving care.
DESIGN RATIONALE
-
An elegant way to deliver our music cloud service strategy and vision to consumers.
-
The background video is changing along with the local time, saying "Good morning/evening!" to users. We alway want to get in touch with your feelings, even it's just one second.
-
We try to deliver a strong brand image, Tencent music is the alive and a caring service.

![]() | ![]() | ![]() |
---|
![]() |
---|

Presentation for Tencent music for iPhone design process work