• The biggest social network site in China.

•   It had 721million active users in 2012.

• Team Members: PRINCIPAL PRODUCT DESIGNER (My Role), Senior Product Manager, Senior UX Designer, Senior UX Researcher,  Designer Assistant, Senior Engineers, QA Engineer.

 

MY RESPONSIBILITIES

User Research: competitor analysis, focus group.
UI Design: competitor analysis, visual design, branding design, illustrations, SNS-design guideline. 

 

DESIGN PHILOSOPHY

In order to streamline and elevate cross product teamwork and make sure Tencent SNS products all follow the same style, providing online pattern library and design guideline.

 

MY CONTRIBUTION

• Branding visual design & Brand consistent experiences design cross product team.

• Development of SNS Design Practice in-house Course. 

• Design process article posted on Tencent Design Blog