Tooride is a travel platform that connects visitors and local tour guides directly, allowing users to book private tours online. It’s a new and convenient way to explore the world, particularly for international visitors who speak a different language or don't want to join a tour group. 

Online Product team:  PRINCIPAL PRODUCT DESIGNER, Co-founder (My Role), CTO & Co-founder & CEO.

Offline Operation team: Business Development Manager, Service Provider Manager. Marketing Manager.

 

MY RESPONSIBILITIES:

• Product Strategy: Defined product positioning and core audiences. Conducted competitive landscape analysis.

• Product Design:  User studies, information architecture, wireframes, UX&UI, VI,  prototypes.

• Marketing creativity: Illustration, photography, print, video, email, landing page, copywriter(Chinese), and engagement tracking.

• Business Operation: Business Development, enlist hosts.