MUSIC FOR IPHONE

• Tencent music is a digital music service on mobile. Supporting 100 Million users online at the same time.

•  #4 in Apple's Top Free (2011)

• Team Members:   PRINCIPAL VISUAL DESIGNER (My Role), Senior Product Manager, Senior UX Designer, Senior user Researcher, 3D designer, Senior Engineers, QA Engineer. 

 

 

MY RESPONSIBILITIES

User Research: Online questionnaire.

UI Design: mood board, competitor analysis, visual design, illustrations, animation.

 

MY CONTRIBUTION

• Development of Mobile Design Practice in-house Course.

• Design process article posted on Tencent Design Blog

 

DESIGN PHILOSOPHY

As the principal visual designer in this project, I try to push the boundaries of visual execution and try new ideas. I believe a great app will have the beautiful design that is on-brand and executed with expertise and loving care. 

 

DESIGN RATIONALE

• An elegant way to deliver our music cloud service strategy and vision to consumers.

• The background video is changing along with the local time, saying "Good morning/evening!" to users. We alway want to get in touch with your feelings, even it's just one second.

• We try to deliver a strong brand image, Tencent music is the alive and a caring service.