BOOSTER BRAND

1

DEFINE THE BRAND

Core brand attributes

Core brand attributes
[Company Name] ________ provides [Product/ Service]________ to [Customer]________ customers in a [Culture]________ environment with a [Voice]________ voice. Helping them feel [Feeling]________ and be[Impact] ________.

Brainstorm All (2min),  Choose top there (1min) ,  Choose top one ( 1min)
 

  1. ​Culture:How would your community to describe you?

  2. Customers:How would you describe your Customer?

  3. Voice:How do you sound to other others?

  4. Feeling:How other feel after interacting with you?

  5. Impact:What tangible impact do you have in others?

  6. X-Factor:How are you different from other? What makes you special?

2

TARGET OBJECT

Exceed the needs of the user with great features for them

User Persona (10+Boosts)

While frequent users (10+ Boosts) are 51/49 Women/Men…

Across all segments, our dominant customer lifestyle profiles are:


1. Summit Estates:
• Families who enjoy the good life –luxury travel, entertainment, and consumption of every kind.


2. Top Professionals:

• Also called “skyboxes & suburbans”, is one of the best-educated of all the clusters.These families shop at upscale stores, spend time feathering their nest and adhere to regular fitness programs.


3. Established Elite:
• representAmerica’s elite couples and singles.With no school-age children at home and the second highest income in the country, these HHs have enormous disposable incomes and pursue correlating luxuries and activities.

 

•Our users over-index on HH incomes >$75K 

•66% of our users is 25-44 yeas age

3

DEFINE THE GOALS

Impact, Revenue, Awareness, Culture

WHAT CAN I DO HELP YOU GET NEW USERS AND MAINTAIN WITH EXISTING USERS FROM VISUAL PERSPECTIVE?

 

Notes for interviewers background: 

Sales, PX, Marketing event organizer, HR

MARKET COMPETITION ENVIRONMENT

Who is our competitor:

  1. Tradition gas station

  2. Other Mobile gas delivery

 

HOW TO POSITION OURSELVES

  • Make User life easier!
     

HOW TO CREATING VISUAL IDENTIFY

  • Color

  • Illustration

  • UI &UX

  • Content - Human touc

 

SUMMARY

Personal touch + Make your life easier + Quality gas and service

Make your life easier

Quality gas and service

Personal

touch

Produces: Loyalty for Booster

Produces: Why choices Booster

Produces: Business foundation

4

BRAND ANALYTICS

On-demand, Rent, App

5

DESIGN PROPOSAL

Quality/Reliable, Easy to use,

Personal touch

NOTES:
 

Some Feedback for these new proposals,
Go through design first then if you interesting hear other people thought.

1. About APP

Existing User
Online Prototype

A

B

Personal Touch Proposal for Work anniversary
Online Prototype

C

F

A

E

G

B

E.2

C

Proposal-E.2, when we don't have the pic of car, we will provide the illustration instead.