BOOSTER BRAND
1
DEFINE THE BRAND
Core brand attributes
Core brand attributes
[Company Name] ________ provides [Product/ Service]________ to [Customer]________ customers in a [Culture]________ environment with a [Voice]________ voice. Helping them feel [Feeling]________ and be[Impact] ________.
Brainstorm All (2min), Choose top there (1min) , Choose top one ( 1min)
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Culture：How would your community to describe you?
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Customers：How would you describe your Customer?
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Voice：How do you sound to other others?
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Feeling：How other feel after interacting with you?
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Impact：What tangible impact do you have in others?
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X-Factor：How are you different from other? What makes you special?
2
TARGET OBJECT
Exceed the needs of the user with great features for them
User Persona (10+Boosts)
While frequent users (10+ Boosts) are 51/49 Women/Men…
Across all segments, our dominant customer lifestyle profiles are:
1. Summit Estates:
• Families who enjoy the good life –luxury travel, entertainment, and consumption of every kind.
2. Top Professionals:
• Also called “skyboxes & suburbans”, is one of the best-educated of all the clusters.These families shop at upscale stores, spend time feathering their nest and adhere to regular fitness programs.
3. Established Elite:
• representAmerica’s elite couples and singles.With no school-age children at home and the second highest income in the country, these HHs have enormous disposable incomes and pursue correlating luxuries and activities.
•Our users over-index on HH incomes >$75K
•66% of our users is 25-44 yeas age
3
DEFINE THE GOALS
Impact, Revenue, Awareness, Culture
WHAT CAN I DO HELP YOU GET NEW USERS AND MAINTAIN WITH EXISTING USERS FROM VISUAL PERSPECTIVE?
Notes for interviewers background:
Sales, PX, Marketing event organizer, HR
MARKET COMPETITION ENVIRONMENT
Who is our competitor:
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Tradition gas station
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Other Mobile gas delivery
HOW TO POSITION OURSELVES
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Make User life easier!
HOW TO CREATING VISUAL IDENTIFY
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Color
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Illustration
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UI &UX
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Content - Human touc
SUMMARY
Personal touch + Make your life easier + Quality gas and service
Make your life easier
Quality gas and service
Personal
touch
Produces: Loyalty for Booster
Produces: Why choices Booster
Produces: Business foundation
4
BRAND ANALYTICS
On-demand, Rent, App
5
DESIGN PROPOSAL
Quality/Reliable, Easy to use,
Personal touch
NOTES:
Some Feedback for these new proposals,
Go through design first then if you interesting hear other people thought.
1. About APP
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Existing User
Online Prototype
A
New User
Online Prototype
B
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Personal Touch Proposal for Work anniversary
Online Prototype
C
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F
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A
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E
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G
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B
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E.2
C
Proposal-E.2, when we don't have the pic of car, we will provide the illustration instead.
Other proposal for this Situations
2. About Website
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2
3
1
Section 1. What's BOOSTER
High Introduction
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What's Boost?
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Gas Delivered.
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Free same-day delivery.
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Every day prices.
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High-quality gas.
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Text me a link
Section 2. HOW BOOSTER WORKS
No question-page
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How do you order gas.
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What other services.
Section 3. PEOPLE LOVE US
Sales-page
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Our service has the real best rating.
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Bring us to your campus