DEFINE THE BRAND
Core brand attributes
Core brand attributes
[Company Name] ________ provides [Product/ Service]________ to [Customer]________ customers in a [Culture]________ environment with a [Voice]________ voice. Helping them feel [Feeling]________ and be[Impact] ________.
Brainstorm All (2min), Choose top there (1min) , Choose top one ( 1min)
Culture：How would your community to describe you?
Customers：How would you describe your Customer?
Voice：How do you sound to other others?
Feeling：How other feel after interacting with you?
Impact：What tangible impact do you have in others?
X-Factor：How are you different from other? What makes you special?
Exceed the needs of the user with great features for them
User Persona (10+Boosts)
While frequent users (10+ Boosts) are 51/49 Women/Men…
Across all segments, our dominant customer lifestyle profiles are:
1. Summit Estates:
• Families who enjoy the good life –luxury travel, entertainment, and consumption of every kind.
2. Top Professionals:
• Also called “skyboxes & suburbans”, is one of the best-educated of all the clusters.These families shop at upscale stores, spend time feathering their nest and adhere to regular fitness programs.
3. Established Elite:
• representAmerica’s elite couples and singles.With no school-age children at home and the second highest income in the country, these HHs have enormous disposable incomes and pursue correlating luxuries and activities.
•Our users over-index on HH incomes >$75K
•66% of our users is 25-44 yeas age
DEFINE THE GOALS
Impact, Revenue, Awareness, Culture
WHAT CAN I DO HELP YOU GET NEW USERS AND MAINTAIN WITH EXISTING USERS FROM VISUAL PERSPECTIVE?
Notes for interviewers background:
Sales, PX, Marketing event organizer, HR
MARKET COMPETITION ENVIRONMENT
Who is our competitor:
Tradition gas station
Other Mobile gas delivery
HOW TO POSITION OURSELVES
Make User life easier!
HOW TO CREATING VISUAL IDENTIFY
Content - Human touc
Personal touch + Make your life easier + Quality gas and service
Make your life easier
Quality gas and service
Produces: Loyalty for Booster
Produces: Why choices Booster
Produces: Business foundation
On-demand, Rent, App
Digital simple directionFlyer
Quality/Reliable, Easy to use,
Some Feedback for these new proposals,
Go through design first then if you interesting hear other people thought.