BOOSTER DESIGN - I lead and proud projects.
Get gas delivered while you work! Try Booster for high-quality, competitively priced gas, Monday through Friday. Request delivery with the tap of a button, and get a full tank before you leave the office. Our prices often beat those at nearby gas stations. And same-day delivery is free.4.9 score, 5.23k Ratings in the App Store
Team Members: PRINCIPAL PRODUCT DESIGNER (My Role), CPO, Head of Software and Head of Growth.
MY RESPONSIBILITIES
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With my expertise and accumulation. study user, look at data. Define the problem and measure of success. Provide solutions. Release MVP. Track data changes. Take the summary to the next stage. UX & UI, Illustration, Brand guideline.
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My focus is on improving our acquisition, activation, retention rate through product design.
PS
The data mentioned here are all relative percentage increases.
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A/B Testing for two different app architectures
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Efficiency: The new user's time from registration to create a request has been reduced by 30 seconds.
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V6.iOS-Original Design
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V7.iOS-New Design
V7. Android--New Design
2
User behavior research, Data studying, Define the problem and measure of success. Provide solutions.
Release Schedule boost function, Activation rate has increased by 16%, Completion rate has increased by 31.7%
-
Based on observations and data analysis, if the new user register with Booster when all deliver window is closed. They will be blocked in this page and never come back.
-
After you set up Booster late, you only need update your parking spot on that day.
Original Design
New Design
3
MAINTAIN USER HABITS
Leading MVP. Track data changes. Take the summary to the next stage.
Weekly reminder function is the MVP for Recurring Schedule function. It affects retention rate starting at week 6 until week 44. The retention rate has increased by 3% to 13%.
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Add a Switch
in the Confirm page
Weekly Reminder settings page
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4
EMPATHIZE & PLAY WITH SOCIAL NEED
With my expertise and accumulation. User behavior research,
Data studying, Define the problem. Provide solutions.
People are not willing to send software installation invitation to multiple friends, which is natural. They are afraid that disturbing others in this way will affect their social image. So in the holiday season, we did the A/B test for gift card concept. The number of invitations sent out has increased by 5.4%. The number of claims has increased by 4.9%
Test A-Normal Referral Program
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Test B-Gift Card Program
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5
CLAIM PAGE REDESIGN-Happy And Easy To Claim
With my expertise and accumulation. User behavior research,
Define the problem. Provide solutions.
With the new design, the conversion rate has increased by 90%.
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Original Design
DESIGN GOAL
-
Raise conversion % of invites
Design ANALYSIS
-
Project target user: Exist users’ co-worker
-
Claim (Install app > request booster ) Motivation:
-
Get $10 off for gas from the friend. (Current miss)
-
Understand what is Booster Fuels? (Current miss)
-
How does work? (Current miss)
-
The friend said this service is great.
-
DESIGN SOLUTIONS
-
Action: Mobile-Get app& Computer-Send to mobile
-
Information: Friends name
-
Information: Benefit-$10 off
-
Information: What’s booster
New Design