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BOOSTER BRAND EXPLORE

1

DEFINE THE BRAND

Core brand attributes

Core brand attributes
[Company Name] ________ provides [Product/ Service]________ to [Customer]________ customers in a [Culture]________ environment with a [Voice]________ voice. Helping them feel [Feeling]________ and be[Impact] ________.

Brainstorm All (2min),  Choose top there (1min) ,  Choose top one ( 1min)
 

  1. ​Culture：How would your community to describe you?

  2. Customers：How would you describe your Customer?

  3. Voice：How do you sound to other others?

  4. Feeling：How other feel after interacting with you?

  5. Impact：What tangible impact do you have in others?

  6. X-Factor：How are you different from other? What makes you special?

2

TARGET OBJECT

Exceed the needs of the user with great features for them

User Persona (10+Boosts)

While frequent users (10+ Boosts) are 51/49 Women/Men…

Across all segments, our dominant customer lifestyle profiles are:


1. Summit Estates:
• Families who enjoy the good life –luxury travel, entertainment, and consumption of every kind.


2. Top Professionals:

• Also called “skyboxes & suburbans”, is one of the best-educated of all the clusters.These families shop at upscale stores, spend time feathering their nest and adhere to regular fitness programs.


3. Established Elite:
• representAmerica’s elite couples and singles.With no school-age children at home and the second highest income in the country, these HHs have enormous disposable incomes and pursue correlating luxuries and activities.

 

•Our users over-index on HH incomes >$75K 

•66% of our users is 25-44 yeas age

3

DEFINE THE GOALS

Impact, Revenue, Awareness, Culture

WHAT CAN I DO HELP YOU GET NEW USERS AND MAINTAIN WITH EXISTING USERS FROM VISUAL PERSPECTIVE?

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Notes for interviewers background: 

Sales, PX, Marketing event organizer, HR

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MARKET COMPETITION ENVIRONMENT

Who is our competitor:

  1. Tradition gas station

  2. Other Mobile gas delivery

 

HOW TO POSITION OURSELVES

  • Make User life easier!
     

HOW TO CREATING VISUAL IDENTIFY

  • Color

  • Illustration

  • UI &UX

  • Content - Human touc

 

SUMMARY

Personal touch + Make your life easier + Quality gas and service

Make your life easier

Quality gas and service

Personal

touch

Produces: Loyalty for Booster

Produces: Why choices Booster

Produces: Business foundation

4

VISUAL LANGUAGE

On-demand, Rent, App

Inspiration: Pinterest

Layout Direction:

  1. More white space 

Illustration Direction:

  1. Isometric direction

  2. Stylized humans direction

  3. Stylized animals direction

  4. ​Digital simple directionFlyer

Flyer

Poster

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5

DESIGN PROPOSAL

Quality/Reliable, Easy to use,

Personal touch

NOTES:
 

Some Feedback for these new proposals,
Go through design first then if you interesting hear other people thought.

1. About APP

Personal Touch Proposal for Work anniversary
Online Prototype

2. About Website

1

3

2

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Section 1. What's BOOSTER

                   High Introduction
 

  1. What's Boost?

    • Gas Delivered.

      • Free same-day delivery. 

      • Every day prices.

      • High-quality gas. 

  2. Text me a link​

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Section 2. HOW BOOSTER WORKS

                   No question-page
 

  1. How do you order gas.

  2. What other services.

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Section 3. PEOPLE LOVE US

                   Sales-page
 

  1. Our service has the real best rating.

  2. Bring us to your campus

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